PriyaPatel
TLDR:
- Duck Creek Technologies appoints Bindu Crandall as Chief Marketing Officer.
- Crandall will drive the company’s global expansion and reinforce its position in P&C insurance software and services.
Duck Creek Technologies, a leading provider of intelligent solutions for the property and casualty (P&C) and general insurance industry, has named Bindu Crandall as its new Chief Marketing Officer. In this role, Crandall will oversee strategic marketing and branding efforts to support the company’s growth and market leadership. With over 20 years of experience in enterprise technology companies, Crandall brings a wealth of expertise in branding, demand generation, and content strategy.
As CMO, Crandall will work to accelerate Duck Creek’s expansion and enhance its market presence. She has a proven track record of building and scaling world-class marketing organizations for cloud-based software companies. This appointment reflects Duck Creek’s commitment to innovation and providing cutting-edge solutions for the P&C insurance industry.
Prior to joining Duck Creek, Crandall served as the CMO of Navisite, leading the successful relaunch of the company as a leader in managed cloud services. Duck Creek’s CEO, Mike Jackowski, expressed excitement about Crandall joining the team, highlighting her ability to connect with SaaS customers and deliver value. Crandall herself shared her enthusiasm for joining Duck Creek, citing the company’s culture, products, and customer-centric approach as driving factors for her decision.
This appointment marks an important milestone for Duck Creek as it continues to transform the insurance industry with innovative solutions. With Crandall on board, Duck Creek is poised to further enhance its brand, engage audiences, and drive business outcomes.
