PriyaPatel
TLDR:
- MSIG partners with Serenity to transform health insurance landscape in Asia
- Collaboration aims to bridge gap between local health insurance products and International Private Medical Insurance (IPMI)
MSIG Asia, a leading general insurance provider, has partnered with Serenity Health Partners to reshape the health insurance landscape in Asia. The collaboration aims to bridge the gap between local health insurance products and International Private Medical Insurance (IPMI) by offering comprehensive and affordable coverage. By teaming up with Serenity, MSIG plans to provide a unique blend of health insurance products that balance international benefits with local affordability. The partnership will initially launch in Singapore, with plans to expand into Indonesia and Vietnam within the next year.
Serenity has introduced a new category of insurance known as Regional Private Medical Insurance (RPMI), which merges the benefits of both local and global insurance coverage. This offers tailored plans that are cost-effective and comprehensive, with advanced features and network coverage. Serenity also leverages InsurTech solutions to streamline policy management, claims processing, and member onboarding for enhanced accessibility and efficiency.
The partnership between MSIG and Serenity comes at a time of significant growth in the health insurance market in Asia. Serenity’s RPMI product is designed to address market needs such as the demand for flexible insurance plans in Singapore and the growing medical tourism in Indonesia. MSIG CEO Clemens Philippi expressed excitement about the partnership, stating that it aligns with their mission to offer innovative and accessible insurance solutions. Serenity’s Co-founder Jonathan James also highlighted the shared vision of providing comprehensive yet affordable coverage.
Overall, the collaboration between MSIG and Serenity aims to redefine the health insurance experience in Asia by setting new industry standards and driving positive change. With innovative products and a focus on bridging the gap between local and international insurance solutions, the partnership is positioned to meet the diverse needs of the Asian market and provide high-quality digital health services to customers.
