PriyaPatel
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TLDR:
Key Points:
- Youthful policyholders expect fast resolution of claims.
- Insurers are leveraging technology to meet these expectations.
Insurers are recognizing the need to utilize advancements in claims technology to cater to the high expectations of younger policyholders. During a forum hosted by Reuters, insurance carrier and technology executives highlighted the importance of providing efficient and personalized claims services to meet the demands of modern customers.
Younger customers have come to expect quick resolutions for their claims, with some even anticipating resolutions within hours or days. Insurers like American Family are aiming not only to meet but exceed these expectations to delight policyholders.
Different age demographics may require tailored communication methods, with simpler claims being handled digitally through apps, while more complex claims might necessitate interaction with live agents. Understanding policyholders’ preferences and summarizing claims data are key steps insurers are taking to enhance their claims processes.
By leveraging technology and focusing on improving customer experiences, insurers are aiming to not only fulfill the services promised to policyholders but also to lighten the burden and stress associated with the claims process. The goal is to make the claims process more efficient and enjoyable for policyholders through personalized and efficient services.
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