PriyaPatel
TLDR: TechCrunch, which is part of the Yahoo family of brands, uses cookies and similar technologies to provide its sites and apps to users. These cookies are used to authenticate users, apply security measures, prevent spam and abuse, and measure user engagement. If users accept all cookies, TechCrunch and its partners will also use personal data to display personalized ads and content, measure their effectiveness, and improve products and services. Users have the option to reject all cookies or customize their privacy settings.
TechCrunch, as part of the Yahoo family of brands, utilizes cookies and similar technologies to enhance the user experience on its sites and apps. These cookies allow the operators of websites and apps to store and read information from users’ devices. The cookies are used to authenticate users, apply security measures, prevent spam and abuse, and measure the usage of TechCrunch’s sites and apps.
In addition to these basic functions, if users choose to accept all cookies, TechCrunch and its partners, including those who are part of the IAB Transparency & Consent Framework, may use cookies and personal data for personalized advertising and content. This includes using data such as IP address, precise location, browsing history, and search data to display ads and content tailored to users’ interests.
The use of cookies and personal data is not limited to personalized ads and content. TechCrunch and its partners also utilize this information to measure the effectiveness of personalized ads and content, as well as for the development and improvement of their products and services.
However, TechCrunch recognizes that some users may not want their personal data to be used for these additional purposes. Therefore, users have the option to reject all cookies and personal data usage beyond the essential functions. There is also the option to customize privacy settings to select specific preferences.
It is important to note that users can change their cookie and privacy settings at any time by accessing the “Privacy & cookie settings” or “Privacy dashboard” links on TechCrunch’s sites and apps.
To learn more about how TechCrunch handles personal data, users can refer to the privacy policy and cookie policy provided on the website.
In conclusion, TechCrunch, as part of the Yahoo family of brands, uses cookies and personal data for various purposes, including providing a better user experience, personalized advertising, and product development. However, users have the autonomy to reject or customize their cookie and privacy settings according to their preferences.
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