PriyaPatel
TLDR:
- Megan Sharpe is the VP for direct to consumer media and strategy at Gerber Life Insurance Company.
- She uses technology to reach policyholders and improve marketing efforts.
Over the past 12 years, Megan Sharpe has been instrumental in using technology to enhance Gerber Life Insurance Company’s marketing strategies. As the company’s vice president for direct to consumer media and strategy, Sharpe has adapted to the evolving media landscape and changing ownership of the company. Gerber Life, originally established in 1928, expanded its product offerings over the years and was eventually sold to Western & Southern Financial Group in 2018.
Sharpe’s background in direct marketing has allowed her to bring a unique perspective to the insurance industry. She emphasizes the importance of leveraging technology, such as marketing automation platforms, to engage with consumers on a personalized level. By embracing one-to-one marketing, Gerber Life aims to bridge the gap in the market for life insurance coverage and ensure that potential policyholders are aware of the products available to them.
Sharpe also highlights the significance of leadership in driving these marketing initiatives. Building trust and leading by example are key components of her approach. By focusing on the ‘why’ behind the strategies implemented, Sharpe ensures that the company remains anchored in its goals and objectives.
In conclusion, Megan Sharpe’s use of technology and data-driven insights at Gerber Life Insurance Company showcases the importance of adapting to changing consumer behaviors and utilizing innovative marketing techniques to reach policyholders effectively.
