PriyaPatel
TLDR:
- Pharma and insurers are turning to digital technologies to provide direct patient access.
- Digital solutions are being used to support disease prevention strategies and bridge gaps in healthcare systems.
Article Summary:
With European healthcare systems facing staffing crises, pharmaceutical companies and insurers are leveraging digital technologies to involve themselves more directly in patient care. These technologies can support disease prevention strategies, identify diseases earlier, and predict disease progression. Start-up companies are shifting focus from public healthcare sectors to working with insurers and pharmaceutical companies to improve patient care pathways. The pharmaceutical industry is building digital ecosystems and expanding beyond medication to provide comprehensive patient care. Insurance companies are using digital technologies to encourage healthier lifestyles through incentives and rewards. Screening, when integrated into healthcare efforts, has the potential to change the healthcare system by catching conditions early and reducing reactive medicine costs. Digital technology is seen as a powerful tool in improving patient outcomes and reshaping healthcare systems.
