PriyaPatel
TLDR:
Key Points:
- Companies need to leverage digital platforms for effective customer engagement in the digital era.
- Digital platforms offer benefits such as convenient access, data collection, and personalised marketing.
In the fast-paced digital era, companies must use digital platforms to engage with customers effectively. Traditional methods like in-person interactions are no longer sufficient. Digital platforms provide a central hub for customer access and enable data collection for personalised marketing. Companies that rely solely on their own resources may struggle to keep up with the evolving digital landscape.
How digital innovation is transforming customer interaction in insurance and banking
In today’s digital age, companies face the challenge of engaging with customers effectively. Traditional methods are no longer enough, and digital platforms offer a central hub for customer access and data collection.
Companies can benefit from leveraging digital platforms for customer engagement, as they provide convenience, access to data for personalised marketing, and the ability to reach a wider audience.
