TLDR:
Key points:
- Tech-enabled claim instigation is targeting nearly all insurers and lines of insurance.
- Business model uses search engine optimization, litigation financing, and litigation marketing to secure contested claims.
Article:
According to Todd Kozikowski, Co-founder, CEO, 4WARN, nearly all insurers and lines of insurance are now being targeted by tech-enabled claim instigation, a phenomenon once considered confined to Florida. In March 2022, Demotech’s research, undertaken by aforementioned Kozikowski and authorised by Joe Petrelli, President and Co-Founder of rating agency Demotech and a co-founder of 4WARN, uncovered tech-enabled claim instigation, a countrywide business model that harnesses search engine optimization, litigation financing, and litigation marketing to leverage the AI capabilities of litigation platforms to secure contested claims.
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