WTW and Kayna team up for specialized insurance options for SMEs.

September 19, 2024
1 min read




Article Summary

TLDR: WTW and Kayna Partner to Offer Tailored Insurance Solutions to SMEs

Key Points:

  • WTW and Kayna have announced a partnership to deliver innovative insurance solutions to SMEs in the UK and US through vSaaS platforms.
  • The collaboration aims to simplify the process of providing tailored insurance offerings to SMEs by leveraging data-driven approaches and technology.

Full Article

WTW, a global advisory, broking, and solutions company, has partnered with Kayna, an award-winning insurance infrastructure platform, to offer tailored insurance solutions to small and medium-sized enterprises (SMEs) in the UK and the US through industry-specific vSaaS platforms. This partnership aims to streamline the insurance process for SMEs by utilizing data-driven approaches and innovative technology.

WTW will lead product development and manage all insurance offerings in both markets, focusing on the Affinity Insurance sector and utilizing Kayna’s technology to integrate insurance solutions into vSaaS platforms through low-code technology. This collaboration will enable SMEs to access a range of insurance products and manage their insurance portfolios efficiently.

The partnership between WTW and Kayna will provide SMEs with pre-filled applications, policy generation, and real-time alerts on coverage changes, ensuring that insurance offerings are tailored and relevant to their specific needs. By harnessing platform data, WTW aims to grow top-line revenue while offering SMEs protection through seamless integration of insurance solutions into their daily operations.

Overall, the collaboration between WTW and Kayna represents a significant step towards driving new types of data-led, automated, and simplified insurance business, tapping into distribution opportunities and providing tailored insurance solutions to SMEs in various industries.

Paul Lubbers, Head of Affinity and Programs US at WTW, expressed excitement about the partnership, highlighting the benefits of insurance at the fingertips of SMEs and a facilitated process that goes beyond policy purchase to mitigate risks. Anthony Borgman, Head of Affinity GB at WTW, emphasized the value and expertise that WTW brings to delivering a data-led insurance service to SMEs.

In conclusion, the collaboration between WTW and Kayna is set to play a pivotal role in delivering world-class insurance solutions to SMEs through vSaaS platforms, leveraging data-driven approaches, innovative technology, and tailored offerings to meet the specific needs of SMEs in the UK and US markets.


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