Akur8 and PZU partner up to revolutionize insurance pricing.

April 4, 2024
1 min read


  • Akur8 and PZU deepen their partnership in the Baltics to enhance insurance pricing models using Transparent AI
  • Akur8’s technology revolutionizes non-life insurance pricing with machine learning capabilities

Akur8, a leader in insurance pricing solutions using Transparent AI, has strengthened its collaboration with the Baltic branches of PZU Group to refine insurance pricing models significantly. This partnership highlights PZU’s commitment to innovation and customer focus, utilizing Akur8’s Demand module. PZU Group, the leading financial institution in Central and Eastern Europe with consolidated assets of €90bn, serves over 22 million clients across five countries, offering a range of products to retail customers, SMEs, and larger businesses. Akur8’s cloud-based solution enhances actuarial capabilities for insurers, enabling rapid pricing decisions and improved risk assessments.

The extended partnership between Akur8 and PZU is based on a shared dedication to leveraging cutting-edge technology for enhanced pricing accuracy and market responsiveness. PZU has been using Akur8’s solutions for three years, continuously advancing pricing strategies to meet customer needs effectively. Akur8 CEO Samuel Falmagne expressed pride in taking PZU on the Pricing Sophistication journey, while PZU Lietuva’s Pricing Actuary, Anu Hoop, looks forward to leveraging Akur8’s advanced capabilities to offer competitive and personalized insurance products.

This partnership represents a significant step towards shaping the future of insurance pricing in the Baltics, combining PZU’s industry expertise with Akur8’s innovative technology to better serve customers and adapt to market demands.

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