Axis Insurance supports BeniPlus with full confidence.

April 8, 2024
1 min read


  • Axis Insurance has backed employee benefits startup BeniPlus with a $1.1 million CAD investment.
  • The investment will allow BeniPlus to accelerate its growth plans and expand market share.

Key Elements of the Article:

Axis Insurance, a Canadian insurance broker, has made a significant investment of $1.1 million CAD in employee benefits startup BeniPlus. This investment is aimed at supporting BeniPlus’s innovative approach to employee benefits, which combines health/wellness spending accounts, personal insurance, RRSP contributions, and charitable giving in an easy-to-use interface for small business owners. The partnership with Axis Insurance will enable BeniPlus to address the transactional insurance needs of its clients with greater precision, complementing its existing advisory services.

With this capital injection, BeniPlus plans to accelerate its growth plans and expand its market share. The CEO of Axis Insurance, Alex Meier, highlighted the alignment of values and vision between the two companies, endorsing BeniPlus’s pioneering approach to employee benefits. BeniPlus CEO, Johann Reandino, expressed excitement about having Axis Insurance as a partner for the next stage of growth, emphasizing their shared values and goals.

This investment signifies a vote of confidence in BeniPlus’s innovative model and its potential for growth in the employee benefits industry. The partnership between Axis Insurance and BeniPlus is expected to bring mutual benefits and create opportunities for both companies to enhance their offerings and reach a larger client base.

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