China’s Auto InsurTech teams up with Xiaomi’s insurance broking arm

April 9, 2024
1 min read


  • Cheche Group partners with Xiaomi’s insurance broking arm in China’s motor insurance industry
  • This partnership aims to expand the network in the new-energy vehicle sector

Key Elements:

An Auto InsurTech company, Cheche Group, has formed a partnership with Beijing Houji Insurance Brokerage Co, an affiliate of Xiaomi Group. This collaboration is focused on broadening their network within the new-energy vehicle industry in China. Cheche Group is known for being a leading motor insurance technology platform in China, while Xiaomi Group is a well-known technology company.

This partnership indicates Cheche Group’s strategic move to strengthen its presence in the motor insurance sector and leverage the expertise and resources of Xiaomi’s insurance broking arm. With the growing popularity of new-energy vehicles in China, the collaboration aims to capture opportunities in this emerging market segment.

By linking up with Xiaomi’s insurance broking arm, Cheche Group can tap into Xiaomi’s extensive customer base and distribution channels, potentially expanding its reach and customer acquisition capabilities. This alliance also signifies a trend of InsurTech companies forming strategic partnerships with established players to drive innovation and growth in the insurance industry.

Overall, the partnership between Cheche Group and Xiaomi’s insurance broking arm highlights the importance of collaboration and leveraging synergies to stay competitive in the evolving landscape of the insurance sector, particularly in the realm of motor insurance and new-energy vehicles.

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