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January 30, 2024
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Summary of Article

TLDR

  • Microsoft’s MSN.com is undergoing a major redesign to better compete with popular news aggregation sites.
  • The redesign includes a new homepage layout, improved navigation, and better integration with social media platforms.

Microsoft’s MSN.com Gets a Makeover

Microsoft is revamping its MSN.com website in an effort to better compete with platforms like Apple News and Google News.
The redesign aims to provide a more user-friendly experience and improve engagement.

Key Elements

New Homepage Layout

The most noticeable change is MSN.com’s new homepage layout. The previous cluttered and ad-heavy design is being replaced
with a cleaner, more streamlined look. This new layout will enhance readability and help users quickly find the content
they are interested in.

Improved Navigation

Microsoft is also focusing on improving navigation on MSN.com. The site will now feature a top navigation bar, making
it easier for users to browse different sections such as News, Entertainment, Sports, and more. The improved navigation
will enhance the overall user experience and increase the time users spend on the site.

Social Media Integration

In an effort to keep up with the growing influence of social media in news consumption, MSN.com will now have better
integration with popular social platforms such as Facebook and Twitter. Users will be able to easily share articles
they find interesting and engage with their friends and followers directly from the site. This integration aims to
increase MSN.com’s social presence and attract a wider audience.

Partnerships and Personalization

As part of the redesign, MSN.com is forming partnerships with various content providers to expand its offerings. This
will ensure a broader range of news articles, videos, and other content is available to users. Additionally, the website
will leverage personalized recommendations based on users’ browsing habits and preferences to deliver more targeted
content.

Rationale behind the Redesign

The redesign of MSN.com comes as Microsoft aims to increase its presence in the digital news market. With fierce competition
from popular news aggregation platforms such as Apple News and Google News, MSN.com needs to adapt to changing consumer
behaviors and preferences. By providing a more intuitive layout, better navigation, and social media integration, MSN.com
hopes to attract more users and improve engagement on its website.

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