Fay tech streamlines dietitian insurance.

May 28, 2024
1 min read


  • Fay is an innovative startup in the dietetics field simplifying insurance coverage for registered dietitians (RDs) using technology.
  • Fay’s platform eliminates bureaucratic headaches, benefits both RDs and insurance providers, and has received $25 million in investments.

Fay, an innovative startup in the dietetics field, has revolutionized insurance coverage for registered dietitians (RDs) by simplifying the reimbursement process through pioneering technology. The platform, backed by $25 million in investments from General Catalyst and Forerunner, eliminates the traditional bureaucratic challenges associated with insurance companies, allowing RDs to focus more on providing quality care to their clients. Fay’s user-friendly interface has garnered positive feedback from RDs and insurance providers, leading to increased visibility in the market.

Founder Sammy Faycurry, inspired by his family’s experiences as RDs, identified a shortage of in-network RDs in the US and developed Fay to address this issue. The platform employs a franchise model that provides RDs with tools to efficiently manage their practices. With 1,000 RDs currently using the platform, Fay has facilitated more effective and streamlined patient care, catering to individuals with various dietary needs.

Fay’s responsible fiscal management has earned praise from investors and financial analysts, positioning the startup as a promising player in the industry. Looking ahead, the company plans to expand its services by introducing a food provision feature for clients, aiming to become a holistic health partner offering solutions beyond medication provision. With a growing focus on obesity management and advancements in health tech, Fay is poised to make a significant impact in the market.

By successfully executing this new venture, Fay could gain a unique competitive edge, enhance customer loyalty, and attract new users for a promising future ahead.

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