Insurtech 2.0 – Evolution, not disruption.

March 24, 2024
1 min read


Insurtech 2.0 represents the evolution of technology in the insurance industry, focusing on claims and underwriting functions. The initial wave, Insurtech 1.0, was more customer-centric. Startups in the Insurtech 2.0 phase need better business discipline and understanding of the insurance industry. Funding for insurtechs is becoming more challenging as venture capital firms are scaling back.

Key Elements of the Article:

  • Insurtech 2.0 is an evolution, not disruption, in the insurance industry.
  • Insurtech 1.0 focused more on customer experience rather than claims and underwriting functions.

This article explores the concept of Insurtech 2.0, which signifies a new era in technology development within the insurance sector. According to Bill Pieroni, the president and CEO of ACORD, Insurtech 2.0 represents an evolution, highlighting the importance of claims and underwriting functions. The article discusses how the initial phase, Insurtech 1.0, primarily concentrated on enhancing customer experience, with minimal attention given to operational functions.

The boom and bust period of insurtech startups between 2020 and 2022 marked the transition to Insurtech 2.0, where startups faced challenges due to a lack of well-rounded leadership possessing both insurance and technology expertise. The article emphasizes the necessity for startups in this phase to demonstrate better business discipline and understanding of the insurance industry to succeed.

Furthermore, the article touches upon the shifting landscape of funding for insurtechs, with venture capital firms becoming more selective in their investments. Startups are advised to adapt to the changing funding environment and focus on integrating technology to transform business models effectively.

In conclusion, Insurtech 2.0 represents a critical juncture in the insurance industry’s technological advancement. Startups and insurers alike must navigate this evolving landscape with strategic planning and a deep understanding of the sector’s operational requirements to drive innovation and sustainable growth.

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