TLDR

• A rush among consumer-facing companies to offer bundled insurance packages is creating new business opportunities for insurtech startups.
• Companies are partnering with insurance technology startups to power their insurance sales processes.

From banks that want to cross-sell insurance products to ecommerce companies offering to insure large-ticket purchases, companies are turning to insurtech startups to help facilitate their insurance sales. Insurtech companies such as Zopper, Riskcovry, and OneAssure are working with insurance brokers, banks, ecommerce portals, travel platforms, and electronic brands to embed insurance into their sales processes.

OneAssure, a Bengaluru-based startup, is helping insurance brokers sell the right health insurance product to the right customer. The startup is currently testing its