Jodi Cartwright: Startup world, my heart’s true passion.

March 19, 2024
2 mins read

Summary of Jodi Cartwright: The startup world is ‘where my heart is’


Former Hiscox distribution director, Jodi Cartwright, has joined fintech startup Tint Financial Services as chief commercial officer. Tint aims to simplify trade finance for SMEs by offering a comprehensive platform for international trade. The startup has already facilitated a global flow of goods valued at £15m in just six months. Cartwright is drawn to the innovation and creativity of the startup world, citing her prior experience at insurtech Coverly as a key influence. She believes there is a significant gap in trade finance education for businesses, and underlines the importance of addressing underinsurance in the SME sector. Tint is targeting medium-sized businesses with turnover between £1.56m and £78.14m, focusing on combining technology, data, and relationships to provide tailored insurance solutions for its clients.

Key Points:

  • Jodi Cartwright rejoined the startup world with Tint Financial Services as chief commercial officer
  • Tint aims to simplify trade finance for SMEs and has already facilitated a global flow of goods valued at £15m

In January 2024, after six months of trading, Tint had facilitated a global flow of goods valued at £15m Former Hiscox distribution director Jodi Cartwright rejoined the startup arena in October 2023 by becoming chief commercial officer of Tint Financial Services (Tint). Read: Former Hiscox executive joins fintech to develop SME insurance Read: Government u-turn on angel investing rules will ‘help increase diversity’ of insurtech founders Not subscribed? Become a subscriber and access our premium content Explore more insurtech-related content here or discover other interviews here Founded in early 2022, the London-based fintech has an overarching goal to become a broker – it plans to start by becoming an appointed representative (AR), then seek direct FCA authorisation at a later date. Cartwright tells Insurance Times : “I left a great job and great company to go back to the startup world, which is where my heart is.” Although Tint’s proposition and team were the main pulls that attracted Cartwright to the business, she explains that innovation and creativity are two elements that she loves about the startup world that were evident in Tint’s practices. She says: “It’s just that building and creating something from scratch and then delivering a differentiated proposition at speed. “It’s hard to get that in a large corporate – to get everybody behind a vision just because of the scale. It is easier with a startup.” Cartwright’s prior startup experience was at insurtech Coverly, where she worked as its managing director between December 2017 and September 2020. After Coverly’s parent company – Bibby Financial Services – restructured, the pay-as-you-go insurtech, which offered small business insurance, went bust in July 2020 during the Covid-19 pandemic because it was unable to secure funding. Cartwright continues: ”The team ethos we had at Coverly was brilliant – that’s what I would like to recreate here. I would like to get as much as of my original team back together [as possible].” Mission statement According to Cartwright, Tint wants to simplify trade finance to support small and medium-sized enterprises (SMEs) and their supply chains. She tells Insurance Times that more than 30% of potential global trade is currently held back because of its complexity and a lack of funding – an issue the fintech hopes to rectify. In January 2024, after just six months of trading, Cartwright notes that Tint has already facilitated a global flow of goods valued at £15m. For Cartwright, therefore, Tint’s proposition is “all about helping clients fuel their growth” through international trade. To help achieve this goal…

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