Learn about insurtech & life insurance from Bethany Jansen at American Family.

April 11, 2024
1 min read


  • Bethany Jansen of American Family Insurance discusses the use of InsurTech and life insurance.
  • She explains how generative AI and large language models are changing the industry.

In a recent podcast, Bethany Jansen, a strategic technology program manager at American Family Insurance, discussed the company’s focus on data science and analytics within their business development area. She highlighted the rapid changes in technology tools, such as generative AI, and the importance of exploring use cases and mitigating risks associated with them. Jansen emphasized the role of AI in enhancing efficiency and effectiveness in various processes.

Furthermore, Jansen shared insights on how the insurance industry, particularly in the claims and call center spaces, is utilizing InsurTech to automate and improve customer experiences. She mentioned the focus on digitizing touchpoints in the customer journey while maintaining a balance with traditional distribution models.

Jansen also discussed the evolution of the life insurance industry and the importance of utilizing emerging tech to streamline processes, particularly in the quoting process. She emphasized the need for individuals, especially young professionals, to consider life insurance beyond what their employers provide, highlighting the significance of having personalized insights and digital enhancements in life insurance offerings.

Overall, Jansen’s discussion emphasized the transformative impact of InsurTech and AI in the insurance industry, leading to improved customer experiences, streamlined processes, and enhanced product offerings in the life insurance sector.

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