Morristown insurance co. Crum & Forster boosts innovation with AI.

April 13, 2024
1 min read

Key Elements of Morristown-Based Insurance Company Crum & Forster’s Incorporation of Generative AI


  • Crum & Forster is using generative AI to drive everyday innovation.
  • The company is exploring the practical applications of ChatGPT and holding regular meetings to discuss generative AI.

Key Elements of the Article:

Recently, about 20 invited guests gathered at Crum & Forster (C&F) to discuss how the company is incorporating generative AI into its operations. The CEO of C&F, Marc Adee, highlighted the company’s philosophy of everyday innovation and the adoption of robotic processing automation to improve productivity. The introduction of generative AI, particularly ChatGPT, has led to regular meetings at C&F to explore its potential applications within the company.

Nick Johnson-Hill, the VP of the data group at C&F, shared insights on the potential of generative AI, citing the effectiveness of ChatGPT 4 in completing exams and creating images from simple prompts. The company is focused on leveraging generative AI for tasks like claim summaries, which require processing vast amounts of data to provide concise summaries.

The article also touches on the challenges of implementing generative AI tools, such as Microsoft Copilot, across large organizations. C&F emphasizes the importance of training and engaging employees to drive adoption of AI technologies. The company has implemented creative initiatives, like generating deepfake videos of the CEO, to make AI more accessible and intriguing to employees.

Overall, the article underscores C&F’s commitment to embracing generative AI for everyday innovation and highlights the company’s efforts to explore and utilize AI tools effectively.

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