Prudential closing down Assurance, tech startup acquired for $2.35B in 2019.

May 11, 2024
1 min read



Prudential to shut down Assurance

TLDR:

Prudential is shutting down Assurance, the insurance tech startup it acquired for $2.35 billion in 2019. This decision comes after a review of their businesses and strategic initiatives, with a focus on core capabilities and higher growth. The shutdown resulted from missed financial targets, government inquiries, and the broader tech downturn. Prudential reported first-quarter net income of $1.1 billion, down from $1.46 billion in the year-ago period.

Key Elements:

  • Prudential is closing Assurance, the tech startup it purchased for $2.35 billion in 2019.
  • The decision to wind down Assurance came after a review of the company’s business and strategic initiatives, focusing on core capabilities and higher growth.
  • Assurance faced challenges such as missed financial targets, government inquiries, and struggles amidst the broader tech downturn.
  • Prudential reported a decrease in first-quarter net income from the year-ago period.

Insurance giant Prudential made the decision to shut down Assurance IQ, the tech startup it acquired for $2.35 billion in 2019. This move comes as part of Prudential’s strategy to invest directly in its core businesses and capabilities to become a higher growth and more capital-efficient company. The closure of Assurance follows a period of challenges, including missed financial targets, government inquiries, and struggles within the broader tech industry downturn.

Despite initially anticipating a different outcome when acquiring Assurance, Prudential chose to exit the business and focus on acquiring more established businesses that offer opportunities to expand capabilities and scale in existing market-leading segments. Prudential reported a decrease in first-quarter net income compared to the previous year. The decision to wind down Assurance reflects the company’s commitment to prioritizing core businesses and competitive advantages for future growth and success.


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