Root hires top UK talent to lead insurtech expansion in Europe.

January 29, 2024
1 min read


– Insurtech firm Root has appointed Alex Astengo as its UK country manager to develop its presence in the UK insurance market.
– Astengo has experience working with software-as-a-service (SaaS) platform-based businesses and will aim to position Root as the go-to platform for insurance businesses looking to grow their digital offering.

Insurtech firm Root has announced the appointment of Alex Astengo as its UK country manager. Astengo, who will be based in London, will be responsible for developing Root’s presence in the UK insurance market and positioning the company as the go-to platform for insurance businesses looking to expand their digital offering. Astengo has significant experience working for software-as-a-service (SaaS) platform-based businesses and has previously held positions at Cloud Insurance and SchemeServe Insurance Software.

Root, a low-code, API-first insurance technology platform provider headquartered in Cape Town, entered the UK insurance market in 2023 and has since formed a strategic partnership with Connect by Admiral to develop an embedded insurance platform for third-party clients. The company aims to offer its low-code, API-first, end-to-end technology to insurers, retailers, banks, and telcos in the UK. Following Astengo’s appointment, Root is now in further partnership discussions with various companies in the industry.

Louw Hopley, CEO and founder of Root, expressed his excitement about Astengo joining the team, stating that his market experience will be valuable in providing companies with the necessary building blocks to run a modern insurance program. Astengo also shared his enthusiasm for joining Root, stating that the insurance industry is in need of change and he believes Root can play a significant role in bringing about positive change for companies and their customers.

Root’s appointment of a UK country manager demonstrates its commitment to expanding its presence in the UK insurance market and solidifying its position as a leading insurtech firm. With Astengo’s experience in SaaS platform-based businesses, he is well-positioned to drive Root’s growth and establish the company as a key player in the digital insurance industry.

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