PriyaPatel
TLDR:
- TechCrunch is part of the Yahoo family of brands
- Cookies are used to provide sites and apps, authenticate users, apply security measures, prevent spam and abuse, and measure usage
In the online world today, TechCrunch is just one of the many brands under the Yahoo umbrella. Along with sites like Yahoo and AOL, they offer digital advertising services through Yahoo Advertising. When using these platforms, Cookies play a crucial role in providing a seamless user experience. These technologies allow website operators to store and retrieve information from users’ devices, enabling functions such as user authentication, security measures, and usage tracking.
By clicking ‘Accept all’, users agree to the use of Cookies by TechCrunch and their partners, which include over 200 entities in the IAB Transparency & Consent Framework. This allows for the storage and access of information on devices, tailored advertising based on geolocation and personal data, and audience research and service development. However, users have the option to ‘Reject all’ if they prefer not to have their data used for these purposes, or to ‘Manage privacy settings’ for a customized experience. Privacy settings can be adjusted at any time through the designated links on the sites and apps.
It’s important for users to be aware of how their personal data is utilized by online platforms. TechCrunch provides detailed information on their data usage in their privacy and cookie policies, ensuring transparency and giving users control over their online experience.
Overall, the use of Cookies and personal data by TechCrunch and their partners is essential for providing a personalized and secure online environment, while also offering insights for advertising and service improvements.
