Why embedded insurance is all the rage!

May 22, 2024
1 min read





TLDR:

  • Embedded insurance is a marketing tactic where insurance is inserted at the moment of purchase or bundled with another product.
  • Industry experts discuss the growth, examples, potential, value, and trustworthiness of embedded insurance.

Insurers are using embedded insurance to make the purchasing process more seamless for consumers. By offering insurance options at the point of sale or bundling insurance with other products or services, consumers may not even realize they are acquiring insurance. This tactic has become increasingly popular in recent years, leading to discussions among industry experts about its impact and potential benefits for consumers.

Leading industry experts highlight the best examples of embedded insurance in sectors such as motor, property, life and health, pet, and travel. They predict that embedded insurance has the potential to become a trillion-dollar opportunity and can offer value to consumers through personalized premiums and tailored policy offerings.

Experts also emphasize the importance of trust and data in embedded insurance. Consumers can benefit from purchasing insurance from brands they trust, and the use of customer data allows for more informed and personalized policy offerings. Embedded insurance platforms aim to simplify the insurance purchasing process and provide consumers with tailored options based on their risk profiles.


Latest from Blog

Your Daily InsurTech Briefing – 2024-06-24

Let’s see what’s in the news today. Labor Insurance Supplies Market Latest Trends, Technological Advancement, Driving Factors and Forecast to 2030 The Labor Insurance Supplies Market has witnessed continuous growth in the

CRC Group boosts leadership team

TLDR: CRC Group, a leading wholesale specialty insurance distributor in North America, has appointed three new executives to its leadership team. Jessica Marshall is now the chief marketing officer, Mike Baeurle is

Your Daily InsurTech Briefing – 2024-06-23

Let’s see what’s in the news today. Why actuarial expertise is now key for insurers As the insurance sector undergoes a rapid evolution in regard to its pricing challenges, José María Castelo

Technology claims: industry adapts.

Claims Technology Adaptation in the Insurance Industry TLDR: Key Points: Rapid advancements in Insurtech and technology have disrupted the insurance industry, particularly in claims processing. The adoption of technology in claims processes,